About us

Who we are

We are a start-up from Hamburg that has set itself the goal of making the world more colorful and sweeter. And what's the best way to achieve this? Right - with lots of colorful and delicious sprinkles.

Our joyful journey through the baking world has only just begun and we are super excited about all the exciting innovations that await us along the way! Follow our journey according to our motto "Spread Happiness" and find out more about our fabulous origin story ✨

How it all began

Our origin story is at least as extraordinary as our Sprinkles mixes!
It all started in 2011 with the sale of cupcakes on the street 🧁✨

You can see how Happy Sprinkles came about in our timeline! ⏳

All beginnings are small!

Sale of muffins 🧁

It all started on a whim. Our founder Lilli always liked to snack on raw dough and often mixed it without even intending to bake. But she didn't want to simply throw away the leftovers, so she put the dough in the oven without further ado. She gave the finished creations to friends and family as gifts - and they loved them!

At the same time, Lilli's parents were on vacation in England. Her mother told her that cupcakes, muffins and small cakes were sold on every corner there and that they were very successful. This sales concept was not yet so established in Germany at the time. But Lilli's boyfriend at the time and she encouraged each other to give it a try. They started selling the cupcakes on the street - actually just to earn some money for a vacation. However, the idea was so well received that they were able to travel for the first time after just two weeks.

After passing her A-levels, Lilli registered a business and won the Start-up Weekend in 2012 for the best pitch Despite promising prospects, she initially decided to study in Bayreuth and "only" keep baking as a side job. But the demand for her products never stopped.

The start of something great

Opening of the café ☕️

After graduating, Lilli returned to Hamburg and decided to go all in on cupcakes. She offered catering services for other companies, with homemade cakes, cupcakes and many other treats. Catering flourished and soon after, Lilli also had the opportunity to open her own café. A few weeks later, in June 2017, she signed the lease for the café in Eimsbüttel, and from then on everything happened pretty quickly.

She wanted to stand out from the crowd and use colorful Sprinkles to decorate her cupcakes and cakes. However, she soon realized that there were no colourful and unusual Sprinkles in Germany. On a trip to the USA, she discovered not only much more colorful Sprinkles, but also unusual baking accessories. Without further ado, Lilli packed a suitcase full of beautiful Sprinkles and brought them back to Germany. 🧳

Sprinkles for everyone!

Our online store launches! ✨

As there were no colorful and unusual Sprinkles in German supermarkets, Lilli kept bringing back Sprinkles from abroad. Once she arrived in Eimsbüttel, Lilli created her own sweet Sprinkles mixes, which became the highlight of every treat. Lilli enjoyed mixing and creating new Sprinkles mixes so much that she decided to take the problem of boring Sprinkles in Germany into her own hands and make her mixes available to everyone, even outside the café.

In November 2018, after a long period of tinkering, our website finally went online, allowing everyone in Germany to buy the colorful Sprinkles . After just a few days, other bakeries wanted to stock our sprinkles, and after just one week we were in the first Edeka.

Challenges

Focus on our Sprinkles 🧁

The year 2020 brought unexpected challenges for all of us with the coronavirus measures. But in the midst of these turbulent times, our Sprinkles finally took center stage. Since we enjoyed mixing new, colorful mixes so much, we decided to put our energy into our Sprinkles start-up with the whole café team.

Not only had we in the team discovered our passion for Sprinkles , but many people who spent more time at home also found joy in baking and decorating with colorful sprinkles. And lo and behold, the idea and Sprinkles were so well received by you all that it led to rapid growth for our company. We are grateful for your support and the tireless work of our team that made this success possible. 💖

Enlargement of the rooms and the team

Move to the new office 🏡

Thanks to your support and our enthusiasm for new, exciting projects, we quickly reached the limits of our small office. In fall 2021, it was therefore time to move to a new, much larger office. This was our third move in just two years. Our new home now spans three floors to provide space for storage and production areas.

Our office also offers enough space for our constantly growing team. For example, we have a room that we regularly use for relaxing yoga sessions or to give our creative minds a break with a round of table tennis. 🧘‍♀️

Optimization of processes

Production machinery ⚙️

In spring 2022, we focused on optimizing our workflows and expanding our production capacity. Given the ever-growing interest in our products, it was essential to introduce more efficient and effective processes in order to keep up with demand.

To achieve this goal, we have invested in state-of-the-art production facilities that enable us to manufacture our Sprinkles and other products on a larger scale and with greater precision.

However, it was important to us during the optimization process that we wanted to keep certain processes lovingly handcrafted. For example, all our Sprinkles mixes are mixed by hand and our bento boxes and ultra-sensitive chocolate balls are filled by hand. 🍫

That's what we're doing now...

We sprinkle the world 🧁

Today, Happy Sprinkles employs over 50 people and our team is constantly growing. We are passionate about sprinkling everything we can get our hands on, and we want to make the baking world more colorful, sparkling and exciting together with you!🌈✨

We are gaining new sales partners every day - both nationally and internationally - and it fills us with great joy when you become part of our joyful journey. Whether you order our products online or interact with us on our social media, we are grateful for any support and look forward to continuing to inspire you with our unique sprinkles and baking accessories.💖

Let's make the world a little sweeter and happier together!🧁

Spread Happiness ✨

What are we committed to as a company?

Social affairs

With every order, we not only bring you sweet joy, but also donate a meal for children in need. We donate one meal per order to the organization Welthungerhilfe for children in need.

Equal rights

At Happy Sprinkles , we believe that love is more than just pink - it's colorful and diverse! 🌈 That's why we don't just want to celebrate love on Valentine's Day, but live it all year round under the motto 'Spread Love'. We are committed to ensuring that everyone can live out their love freely. 💝

That's why we support the LGBTQ+ community - together with you! For every "#spreadlove" can sold, we donate 10% of the proceeds to organizations that campaign for the rights and acceptance of the LGBTQ+ community.

Replay

Giving back and supporting others is important to us. That's why we support our sponsored child Ayanda financially. She is an adorable 8-year-old girl and lives in Zimbabwe.

Through our partnership with the organization Plan International, we have the opportunity to accompany Ayanda on her way to school and support her with a fixed monthly amount. Ayanda touches our hearts with her endless energy and her radiant smile. 💝

Our team

Just like our beloved Sprinkles , we are colorful! We are constantly growing and one thing is particularly important to us: we do not tolerate sexism or racism and reject any kind of discrimination! 🌈

Our team is open and dynamic, just like the start-up culture. We attach great importance to treating each other with respect and trust.
Just as we treat each other as employees, we also want to treat you as customers. We are so happy about every newcomer and love the exchange with you!

Thanks to you, the Love Brand Happy Sprinkles can continue to grow! Thank you, you are just great! 💝