CRM Manager (m/f/d), Full-Time/Part-Time

We, the team at the start-up Happy Sprinkles, are a young, growing company in the food industry with the mission of spreading joy worldwide with delicious, glittering, vibrant, and colorful sprinkles. In addition to our successful e-commerce business, we're being listed in new stores every day - nationally and internationally - and we'd be absolutely thrilled if you became part of our joyful journey as we make the baking world even more colorful together with our exciting innovations.

WHAT AWAITS YOU:

You are the primary point of contact for maintaining, managing, and optimizing existing-customer communication. You never lose track of the big picture and stay in constant exchange with the rest of the team.

• Develop and implement a comprehensive CRM strategy tailored to our e-commerce business. The focus here is on customer retention, loyalty, and customer value growth. Use various CRM channels to achieve these goals.
• Design and run targeted email marketing campaigns. Use segmentation, personalization, and automation to deliver relevant content and foster customer loyalty.
• Use CRM tools and analytics platforms to gain actionable insights, track key performance indicators, and measure the effectiveness of marketing campaigns.
• Work closely with the marketing, sales, and product teams to align CRM initiatives with the company's overall goals and create consistent customer experiences.
• Segment customer information based on behavioral, demographic, and transactional data to develop highly targeted marketing campaigns and loyalty programs.
• Develop and optimize customer journeys for all our markets, ensuring consistent messaging and a seamless customer experience across all touchpoints.
• Monitor customer satisfaction, feedback, and support metrics to identify areas for improvement and implement strategies to enhance the customer experience.
• Stay up to date on industry trends, emerging technologies, and best practices in CRM, e-commerce, and digital marketing. Proactively make recommendations to drive innovation and efficiency.

THESE TASKS SHOULD MAKE YOU HAPPY:

• Independently designing email campaigns
• Automating processes and flows
• Conducting NPS surveys to enrich our data
• Monitoring and creating reports
• Working on churn prevention to strengthen customer retention
• Optimizing revenue from existing customers
• Opening up new communication channels to reach our customers even better
• Segmenting our target audiences
• Analyzing cohorts to gain valuable insights
• Supporting lead generation

WHAT YOU SHOULD BRING:

• Experience in email marketing
• Knowledge of web analytics
• Confident command of spelling and grammar
• You're data-driven and enjoy working with numbers. Your thinking is solution-oriented
• You value aesthetic design
• Reliability, willingness to take on responsibility, and a structured, detail-oriented way of working
• You love what we do, are excited about our products, and want to revolutionize the baking world in a young, highly motivated team
• Required language skills: German and English

What sets us apart as a company:

• GROWTH POTENTIAL & PERSPECTIVE – as a rapidly growing start-up with an already successful business model, we offer many perspectives & opportunities for professional and personal development
• TEAM SPIRIT – our well-coordinated team of experts pulls together and works closely to spread happiness in the baking world.
• FLEXIBILITY – We trust you to organize your daily schedule independently!
• ROOM TO SHAPE THINGS and try out new ideas
• FEEL AT HOME RIGHT AWAY – We offer a workplace with a feel-good factor, good coffee, muesli, fruit, a relaxed dress code, and the best atmosphere!

We are an open & dynamic start-up and place great value on respectful & trusting interaction, the highest motivation, a strong sense of team, and enthusiasm for our products. We do not tolerate any sexism or racism and reject any form of discrimination. We're delighted about every team member who enriches Happy Sprinkles with their skills!

Further information:

Job type: Full-time, part-time, fixed-term contract
Contract duration: 24 months
Working hours: 20-40 per week
Working hours: Monday to Friday, day shift

Benefits:

• Flexible working hours
• Free drinks
• Free parking
• Employee discount